AI-native product studio · An NYG company

Production software,
built at AI speed.

Human direction. AI-native execution. Continuous verification. We build and operate focused digital products—and partner selectively on ambitious ones.

  1. 01Direct
  2. 02Build
  3. 03Verify
  4. 04Operate

Working systems

The thesis is already
in production.

Our products are the evidence: useful software shaped around real constraints, deployed securely and improved continuously.

01 / Knowledge

Makinotes

Private notes and tasks with end-to-end encryption, fast capture and seamless synchronisation across devices.

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Makinotes quick notes interface on a mobile deviceMakinotes project and notes interface on desktop

02 / Infrastructure

Akorto

Secure link management with meaningful analytics, passkey access and a deliberately frictionless workflow.

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Akorto link creation interface on mobile

03 / Intelligence

MAKI

A private conversational operations system that connects durable context, specialist agents and real tools—without losing human control.

Private system · operating daily
ConversationContextAgentsTools

The shift

AI changes how software is made. Judgement still decides what should exist.

More code is not the outcome. Better products are. MakiLab combines clear product ownership with AI systems that can research, design, implement, test and operate in a single, traceable loop.

That changes the economics of building without lowering the standard of what gets shipped.

Operating model

Fast because the system is clear.

  1. 01

    Direct

    One accountable human defines the problem, the boundaries and the evidence that will count as done.

  2. 02

    Build

    Specialist AI agents work across product, design and engineering while shared context keeps the work coherent.

  3. 03

    Verify

    Tests, reviews, security checks and real-device validation turn rapid execution into dependable software.

  4. 04

    Operate

    Deployment, observation and iteration stay inside the product loop. Shipping is the beginning of evidence.

Selective collaborations

Bring the problem.
We will bring the system.

We take on a small number of external product collaborations where the problem is meaningful, the decision path is direct and production—not theatre—is the goal.

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